LinkedIn is a subsidiary of Microsoft since 2016. With more than 660 million users in over 220 countries, LinkedIn is the biggest social network for professionals and businesses alike. That could be fulfilling recruitment needs, discussing and sharing news amongst colleagues, discover industry news, and much more. Reach out to us for more information on how you can maximize your organization’s LinkedIn strategy for business development, branding, and recruiting initiatives.LinkedIn is a social media for professionals, and their users are mostly using it to connect with other professionals for work-related topics. Want more guidance on LinkedIn? Our profile development, ongoing management, coaching, and training services can easily allow your organization to change the way current employees and leadership are showing up and utilizing LinkedIn.
Paid posts should only be used in conjunction with regular, organic posting to ensure the best results and a return on investment. It is also important to note that only companies are able to boost their posts through paid advertising, not individuals.īeing aware of the difference between a paid ad and an organic post on LinkedIn and understanding how paid ads can help you meet your company objectives on LinkedIn is a critical component of your overall LinkedIn strategy. Sponsored content can appear in four different formats- a single image ad, a video ad, a carousel ad, or an event ad. Additionally, they typically contain a call-to-action button that is hyperlinked, taking users to another location outside of the post. They are most recognizable because they will have the word “Promoted” directly under the company name in the post. Paid ads, also known as Sponsored Content, appear only in the targeted audience’s newsfeed.
Organic posts are visible on the company Page under “Posts” but can also appear in the newsfeed of followers when they are posted. Organic posts are free posts by a company that leverages its content to build brand awareness, showcase culture, promote events, and/or share industry knowledge. A paid ad, however, enables companies to maximize their reach, increase their brand awareness, and even drive leads. Organic posts are more likely to appear in the feed of people you are connected with and follow you. This week’s video walkthrough on YouTube shows how to spot the difference between an organic ad and a paid ad in the newsfeed. Have you seen this week’s video walkthrough?
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